As a clickbank vendor, I’m in touch with affiliates doing facebook ads
on a daily basis, and in general the main approaches that I see
affiliates doing are two. One leads to loss of money, the other leads to
some affiliates doing over $1,000 daily. So, what is the crucial
difference?
The type of campaign that tends to lead to loss of money is where
affiliates set up some nice looking ads, and point them to the vendor’s
page, i.e. direct linking. People tend to use facebook as a way to kill
time/’socialize’ and generally they are NOT in a buyer’s mode. Think of
your facebook user as a chick at a restaurant scrolling through fb while
waiting for the waiter to come to take her order...do you think she's
going to buy anything at this time, no matter how good the vendor's page
is? Direct linking will not work with fb ads. Linking to a review page
is a step in the right direction, but generally this is still too much
of a hard sell to bring a profit from facebook traffic.
So what is the right way to do it?
1. First, set up an external blog or micro niche site. The site should
be focused on the NICHE not the product. Each page should feature an
opt-in for a free pdf report (on the side, corner, or as a pop-up). The
report should contain actually useful information with a soft-sell for
the product.
2. Next, set up a niche-specific facebook page. On this page, have posts
that are share-able, such as pictures, infographics, and articles of
the "top 6 things..."/ "10 tips for.." etc type. These posts should link
to pages on your external page.
3. When running the ads, link to posts on the facebook page (not
directly to the external page). Obviously, writing catchy headlines and
finding an attention-grabbing picture is very important. I would
recommend you follow established pages such as viral thread, ladbible,
etc… to get ideas on headings and graphics that get people to click on
4. With this set up, you should get lots of ppl to your page from the
ads, and through their engagement (likes/tags/shares of posts), this
will further provide free publicity to your page (each times a person
likes/shares a post, their friends will see it on their home feed). Many
will click through to your external blog/site, and if you have an
incentivized opt in (free report), it is likely many will opt (fb
traffic is a sucker for free stuff). If your free report/mini course is
set up right (soft sells work best), then kick back and watch the cash
flow.
5. Eventually, when you get enough people liking your page, you can
decrease/stop your ad budget altogether, as the page will promote itself
through user engagement.
I like to emphasize this - you should always have a niche-specific
facebook page set up, and send traffic from the fb ads to it. That way,
each time each person engages with the page (likes it or
likes/shares/comments on a post), it will show up in their friends'
newsfeed/home, and this will generate free further exposure of your
page, creating a snowball effect. The key is creating engage-able posts.
IMHO, fb ads that do not funnel traffic to fb pages are missing out big
time.
Going back to the example chick scrolling facebook at the
restaurant...it is likely she won't be buying anything, no matter how
good the offer. However, it is very easy to get her to like, comment or
even share a post from your page through an ad. If she has 500 friends
on fb, let's assume 200 of these see her engagement on their fb home
feed (Chick X likes/shared ....) and let's assume at least 20 (10%) are
interested in the same topic as she is. There's a good chance you may
get a sale out of these 20 (who may be sitting at home, opt in, and buy
through the incentivized opt in)...but even better, it is likely that a
couple of these 20 will also engage with your post
(like/share/comment)...snowball effect-----------> full avalanche
mode
Focus on having a page full of useful and engage-able content while you
are running ads, not on immediately sales (that will come automatically
if your set up is as described above).
Good luck!
kalau ye pun milioniare kenapa taip nye serupa rempit ?
TAK MACAM SETENGAH2 ANAK2 ORANG…
MENGHARAP HARTA MAK BAPAK..
BERGAYA AJE LEBIH…
PADAHAL HASIL PUN TAKDE…
PHHHHHUUUUIT!
BARU DI HORMATI DI SAYANGI…
Bunyi macam MLM, gaya pun MLM, looks like MLM……..HAHAHA.
Cuma MLM boleh jadikan orang jutawan, hartawan dan bilyawan.
MLM juga boleh membuatkan anda gilawan, berhutangwan, songlapan.