Onto the method...
Following the success of some
previous methods I have written, I decided to spend some time putting a new one together that has a higher chance of success.
There are no "tricks" in this guide and no silver bullets.
This is for people serious about making money who are fed up trying
"methods" that work for a week and then stop. You will not make a
million dollars overnight, but it is certainly possible if you're
willing to work hard. The guide also helps you build up a small website
business with REAL value that can eventually be sold.
Why trust me?
- I've been full-time online for nearly 6 years
- My company generated over $1m in revenue for the last 2 years
- I have been contributing to the BHW community for years. I have no ebooks to sell
Yeah, yeah! You run a business, no-one works for free!
Okay you are right! My company helps people sell successful websites making over $1000 a month so
I WANT you all to succeed and make nothing until you do!
This method is ideally suited to people who have not started making
consistent money online (or want to add a new revenue stream) and would
be happy reaching $1000/month within 6 months (with 1 site). It is
possible to scale this method and make more but the initial guide is
aimed at those getting started without much to invest. We’ll be using
the Amazon.com affiliate program.
- You have at least $100 to start
- You are willing to work at least 20 hours to start (not all at once) and then 3 hours per week
- You have the ability to write content (or buy it)
I will be writing more advanced guides for those with more cash to
invest upfront ($1000+) but this is a great way to get started and can
easily be scaled once you’ve got something making money consistently.
Followed correctly, you should make around $30,000 in the first year
(assuming you decide to sell the site).
Before releasing this method, to prove anyone can do it, I have been
working with a friend on this to ensure the instructions were easy to
follow. He had:
- No cash beyond the initial $100 to start
- Never made $1 online
- Never made a website before
- A full-time job
- A few hours per week spare
His site launched in December and his earnings since (following this
method and no cheating by doing extra work – he really is very lazy!):
The aim of this guide is as follows:
- Teach you how to choose a niche
- Teach you how to create your first website
- Teach you how to research keywords and write the initial content
- Teach you best practises for setting up the website
- Teach you to drive traffic to the website
- Teach you to get to $1000/month within 6 months
- Teach you how asset value works so you can eventually sell the website after 12 months for $XX,XXX.
It is important to follow the steps in order – don’t just jump ahead if you’re feeling lazy or it will not work.
Phase 1 – Choosing a Niche
To keep things simple, this guide does not focus on
SEO
or keyword research which are whole skills in themselves. For
beginners, I do not believe it is necessary to do this to start making
initial sales and it keeps costs down as you don’t need to buy fancy
keyword research tools. If you do have experience with keyword research,
feel free to apply this here. Most people waste months trying to find a
niche – my advice is just to get started. The person who started 6
months ago will always beat the guy who has just found the “perfect”
niche.
Here’s what to look for in a niche:
- Something evergreen and not seasonal. Not a product that will be going out of fashion any time soon. If you are not sure, use
Google Trends – ideally the niche you choose will have a stable/steadily growing line and consistent all year.
- Products in the $50-1000 range on Amazon. Ideally your niche will have
products at various price levels so you can target various visitor
demographics. Don’t just choose expensive products and don’t just choose
cheap products or you will struggle to make the money I discussed at
the beginning of this method.
- Don’t pick a niche that is categorised as “electronics” on Amazon.
Check out this page
to ensure the products you choose are not in a fixed fee structure
below 8%. The vast majority of products/niches on Amazon will be subject
to the "General Products" commission tiers (table 2 on that page) -
they are the ones you want.
- Something you are interested in. When starting out, it helps if you
are interested in the niche – this will help with content and promoting
the site. Don’t just pick a niche you know nothing about when you don’t
have cash for outsourcing.
- Pick a niche that is big enough to have at least 20 products with more
than 50 reviews. If in doubt, just find something from the best sellers
section:
http://www.amazon.com/Best-Sellers/zgbs
- Pick a relevant domain name (do not register it yet). Again, don’t
spend too long on this. Just pick something that is available, simple
and ideally a .com/.org/.net. You can even pick something quite
brandable for your niche.
- Pick a reasonably broad category. We are not building a micro-niche
site so no need to worry about finding something with zero competition.
Example niche (I have not tested this niche, nor should you use it):
Mattresses.
Consistent in Google Trends:
Products in the $50-1000 range on Amazon. Many have more than 50 reviews:
I like to sleep, so this would be a good niche to start with.
SEO
gurus might say “oh but this niche is too competitive” – but that
doesn’t matter. We’re not trying to rank #1 for every keyword in the
industry and it is not required to make $1000 a month. We just need to
sell a few mattresses a day to hit our target!
Domain wise, most people will hear you need an exact match domain and
just look for “bestmattressreviewsin2016.com” or something boring like
that. I would go with something less spammy looking and that feels more
personal and authoritative. I can see “sleepwellexpert.com” is free – so
that could be an option. Again, don’t waste too much time on this! Time
is money.
Once you have chosen your niche, move onto Phase 2!
Phase 2 – Building Your Website
Unfortunately, I am not the most technical person in the world so I
asked a friend of mine to write up a detailed guide instead and sort a
good deal on hosting for everyone.
To test the guide initially, I sent it to my other friend (who I helped
with this method) and ensured he could follow it properly. It took him
less than 20 minutes (remember he is a newbie and never built a website
before!) to have a basic website up and running.
My friend also negotiated an AWESOME deal with SiteGround to get a
massive 60% discount on their shared hosting packages and a FREE domain
name! If you already have hosting they are still worth checking out -
especially if you're having issues with your current host as they offer
free site migrations for new customers.
He does get a small commission from every sale but he was very helpful
putting together a huge guide & video for you all as a favour to me.
If everyone had followed my method for building a website this method
wouldn’t be very good!
To complete phase 2 you need to:
- Register your domain name you identified in Phase 1 above.
- Buy your web hosting
- Install Wordpress (do not worry about choosing a theme at this stage!)
- That's it!
Do not use free hosting at this stage and with the deal my friend
negotiated you do not need to settle for a .info domain like many do as
they are cheap.
By the end of Phase 2, you should not have spent much more than $100
unless you decided to go for a more powerful hosting package or pay a
few years in advance to get a better deal.
Once you’ve done all that you’re ready for Phase 3. Congratulations!
Phase 3 – Keyword Research and Content
By this stage, you should have chosen a niche and setup a website
following the instructions in Phase 2. If you’ve not done this, go back
to Phase 1 and 2.
The first thing to do is some basic keyword research for the niche you
have chosen. For the purposes of this method, we are not worried about
competition, although if you do have more advanced keyword research
knowledge, feel free to look for lower hanging fruit.
By this stage you will have niche with hopefully some different types of products and brands within.
Setup a spreadsheet using Excel or Google Sheets to keep track of ideas.
“Brand name” – is a brand in your niche.
“Product type” – is a different type of product in your niche.
Here are some keyword ideas you can work with:
Best [product type] [niche]
Best [product type] for [relevant task]
In the mattress niche I used earlier, this could mean I have (look at best sellers in your category):
Best memory foam mattress
Best mattress for back pain
And so on. I use SEMrush to come up with keyword ideas:
At this stage, find 5-10 main keywords to target. It’s easiest to go
with the keywords with highest searches first, but if you’re good at
keyword research you might want to look at competition, too.
On my friend’s site, the keyword with the most searches was the focus of
the site (homepage). The other keywords will be used to make extra
pages.
At this stage, you need to either write the content yourself or outsource it (plenty of options in the BHW BST section).
Here’s what you will need:
1x 2000-5000 word article on the “main keyword” (usually most searches).
This should be a “buyer’s guide” or similar about the niche. Keep it
informative with everything they need to know about the niche. For
example, for the mattress buyer’s guide:
How to Choose a Mattress
Mattress Types
Posture/Back Pain Considerations
Mattress Sizes
Mattress Care
Mattress Toppers and Protectors
This article should mainly be informative but should include a few
products throughout, including one (I use the best seller on Amazon) for
this that will be recommended above the fold. With mattresses, the
best seller is here – this can always be changed later so don’t worry too much at this stage.
4-9x 1000-2000 word “best” articles.
These articles should follow a simple layout:
200-500 words introduction
200-500 words about 3-8 products in that category
200-500 words conclusion & final recommendation
Using the example of “best memory foam mattress” would write an
introduction about memory foam mattresses, recommend 3-8 different
mattresses with a description on each (make sure these are sold on
Amazon, if in doubt, filter by best-sellers) and then a recommendation
at the end.
At minimum, you’ll end up with 6000 words with 23,000 on the high end. For beginners, starting with 6000-10,000 is fine.
Keep the articles saved in Word/Google Docs and then move to Phase 4.
Phase 4 – Website and Persona Setup
By this stage, you should have chosen a niche, bought your hosting/domain and have the initial round of content written.
There are lots of different strategies for setting up a site at this
stage but to keep things simple I will focus on one. If you’re a more
advanced reader, feel free to tweak as you want. This is the method my
friend has been using and I have brokered the sale of millions of
dollars in value of Amazon affiliate sites following something similar.
The main principles of setting up the site are:
- The site should look like a blog setup by an individual or couple (not commercial)
- The site does not have to have an award winning design. Simple is great
- The site should be “run” in a personal way
- The content does not all have to be something you can make money on.
On my friend’s site, he’s written various random posts about the topic
that don’t have ads/affiliate links in
The first step is to create a person (or people) who run the blog.
Ideally it should be amateur but still an authority. For example, if
your chosen niche is mattresses, you could choose someone who talks
about having back pain. Use a stock photo (that looks like a real
person!) and write up a bio. You *can* use yourself as the
expert/blogger but this would make it much harder to sell the site so I
would not recommend this, even if you know about the subject you’ve
written about.
At this stage you should also create an email account (I would use a
gmail account – [nameofyoursite}@gmail.com or similar is fine. If you
have time, also create a Twitter, Facebook and Pinterest account for
your “blogger”. The more time you spend making the accounts look
legitimate, the better.
The second step is to get the blog setup. By this stage you should
already have installed Wordpress. Next step is choosing a template. You
do not need to choose a premium template! I like simple templates that
seem like they would be used by a random person setting up a blog – and
these convert really well for me. If you went with SiteGround any of
their free themes would be fine:
https://www.siteground.com/wordpress...ess-themes.htm or from
https://wordpress.org/themes/ - just make sure it fits the style of your persona and is clean and simple.
Once you’ve installed the WP theme you’ve chosen create the following pages:
- About us/me (this should have your blogger’s bio and picture)
- Contact me/us (contact form to your gmail account)
- Disclaimer page stating you are an Amazon affiliate (here’s a
useful article on this)
There are a number of plugins you can use, depending how you want to set
your site up (don’t always copy everyone else, you want your site to
look unique!) but I would suggest:
- Yoast
SEO
- SumoMe
- WP External Links
- Pretty Link Lite
- Google Analytics
- Askimet
- 404 to 301
- WP Super Cache
- All In One WP Security
Once you have done this, you’re ready to add your articles! Your chosen
theme might require some tweaking at this stage but don’t worry about
exactly copying the layout I suggest – as long as you don’t completely
change the approach.
Your homepage should have your “pillar” article. I don’t show any other
articles on the homepage at all. If you prefer your homepage to be a
navigation (newspaper style) this is up to you and you can put the
pillar article somewhere else.
Once you’ve got the pillar article set as the homepage (you may need to
Google how to do this depending on the theme you’ve used) use the Yoast
SEO
plugin to optimise it for your chosen “best” keyword. Yoast is not
perfect but it easy to follow. You should aim to get an overall “green”
result – but don’t worry about getting green with every section.
Your main keyword (the one with the most searches, or least competition
if you have done more advanced keyword research) should also be the
title of your site. So in Google it will look like [site name] – [best
keyword].
Your homepage should look something like the below (please excuse the MS Paint skills!)
Once you have the pillar setup, it’s time to add the other blog posts.
If you’ve followed the rest of the guide properly you should have 4-9 at
this stage. You can either put them in a category or just have them as
sitename.com/[post-name].
When adding a title/URL for the blog post, I like to go with something
personal sounding. “What is the best mattress for back pain? I found
it!” is better than “best mattress for back pain”.
Your article should start with an introduction, then have mini
reviews/descriptions of 3-8 products and then a conclusion. At the end
of the first paragraph, link out to Amazon (use Pretty Links or a raw
Amazon affiliate link) and say something like “spoiler alert – check out
the best mattress here”. This is for lazy people who don’t want to read
the whole article and will increase your CTR.
When you’re describing products further down, try to use an image each
time and link out to Amazon at least once per product. Do not mention
the price as this is against Amazon TOS. At the end of the article you
should also link out to your favourite product in that category and WHY!
Don’t just end the article without telling people what to buy. A list
of “top 10 mattresses” will not convert as well as an article where
Brian (with back pain) has written about various mattresses and spoken
about the one he found best from his own experience! Once you’re done,
make sure to get it green with Yoast, too! Whilst we’re not expecting
any organic traffic early on, it helps to have it well optimised from
day one.
Once you have all the posts written, link out from the pillar article to
each page using the target keyword as anchor text. So if your pillar is
“The Ultimate Guide To Finding The Best Mattress” and you have a
sub-article on “best mattress for back pain” you would link out to that
post.
If you’ve written any other posts – now is a good time to add them. On
my friend’s site, he wrote a “welcome to my blog” post with an
introduction from his “blogger” – makes it sound personal and looks like
a real site to the average visitor/Amazon/competitors rather than a
site built purely for the purposes of making money.
Congratulations, you’ve just finished Phase 4! At this stage you should
have a functional website, content, a “blogger” persona and all the
initial plugins installed. Make sure you have Google Analytics and
Google Webmaster Tools configured at this stage. Do not worry about
making the site perfect – it can be improved with time. It’s much better
to get it launched and start driving traffic than worrying about how to
improve conversions on a site that gets no traffic!
Phase 5a – Driving Traffic - Forums
In my experience working with people looking to start new sites (whether
they are beginners or more experienced) one of the most important
aspects is seeing revenue early on.
One of the reasons this method has not been focused on
SEO
is that it is a long-term strategy that if done properly (not using
PBNs etc.) will take 6+ months to start seeing results. Whilst following
this method will also help your site attract organic traffic - it is
not the main purpose. Organic traffic is a by-product of doing
everything else well.
There is no single traffic source that you should use at this stage – it
will really depend on your niche and target audience. I’ve seen some
niches that work well with Facebook, others that don’t. Some that work
well on Twitter, others that don’t etc. The key is to test!
What we are going to be focusing on is
answering questions that people are asking about our niche.
Simple but effective. I always like to start with forums as there are
usually so many out there so it doesn’t matter if you aren’t effective
(or even get banned) on some of them.
At this stage, find 10 forums relevant to your niche and register
accounts at each. Ideally, you should spend a few minutes on each forum
checking if people are asking questions/there are threads about products
you have reviewed. Going back to the earlier mattress example this
could be:
“I am not sleeping well. Any ideas to help??”
“Just moved house. Looking for a new bed and mattress. Suggestions?”
“What is the best memory foam mattress?”
If it looks like there are relevant threads, register an account. Don’t
spend ages on each at this stage. 5 of your forum accounts should also
relate to your blog. Don’t use the name of your site as your username,
use the name of your “blogger”. Maybe add some numbers in there if
necessary. Fill out your profile properly on each forum. The other 5
accounts you setup should be completely random usernames so there’s no
way of people knowing you are related to your blog/site.
Most forums have an introduction forum – so go post over there. DO NOT
LINK from your first post (or on your first day) as this is likely to
get you banned. Once you’ve done all of this, wait!
While you wait, I would recommend starting a Google Sheet/Excel document
to track your Q&A. On this you should have a column for:
- Date/Time
- Site name
- Type (e.g. forum)
- Live? (i.e. is the link live?)
- Target page (on your blog)
- Site URL
If you are doing this method properly, you should end up with lots of
different sites with varying results. Most will not work at all. You do
not have to worry about this. On my friend’s site, he only has 3 answers
that have done well and continue to bring in traffic today.
These pages have also naturally begun to pick up organic traffic which
only helps earnings. This is why it is important to track using a sheet.
At this stage, you should have 10 different forum accounts, all with a
nice complete profile and an introduction post. Each forum will have
different rules (if you have time, read them!). Some will let you link
in your first post, some won’t let you add a link for 30 days. Some will
be easy going on new members, others will be very sceptical and
unlikely to let you link at all.
Go back to each forum and start answering questions about your niche. I
would recommend replying to 1-3 random threads first (no linking to your
site, only authority sites if it’s relevant like Wikipedia). This will
mean when a moderator looks at your account, they don’t immediately
think you are just spamming your site.
When you do find a thread/post about your niche, test answering in different ways. If answering as your blogger:
- Long responses with a link within the post.
- Short responses with a link to your relevant blog post as further
reading. E.g. “Great question. Hard to answer this on a forum so I put
together a blog post for you here…”
- Answers where you disagree with the original question. E.g. “no you
don’t need to spend $1000 on a mattress, here are some you can buy for
less than $200”
- Answers where you agree with the question and post a link to your best
post. E.g. “Choosing a good mattress is really important, I get much
more sleep since choosing mine. I personally have a [brand name here]
but have written about some other options here: [your link]
When answering as your blogger, keep it casual but act like an expert in
your niche/topic and refer back to personal experience.
If answering with the anonymous accounts you setup use answers like:
- I was looking for [niche name] recently. I bought a [product name] thanks to a recommendation from [your blog post about this]
- Great question. I did a lot of research on this. Here are some useful
posts I found [link to your site and an authority site like
Wikipedia/news sites]
- I’ve done a lot of research on this. Here’s what I found: [copy part of your article] and then link to your article at the end
- Start a new thread entirely and say you are researching a product and what do people think of [your buying guide]
Within your first week of doing this, you should have 10 forum accounts
with 3-5 posts on each. You can do more if you like (especially replying
to your threads). Now just wait and update your tracker sheet to see
which links are still live (expect some to be removed). After your first
week of posting you should have made at least 1 sale with Amazon.
Next will look at some other traffic sources, but forums should be a
good place to start and get your first sale. Do not move onto other
traffic sources until you have sold at least 1 product on Amazon!
Phase 5b will come next week…
