Internet Marketing Trends of 2016

Prediction “business” has never been an easy task with the slim chances of hitting anywhere near the target. Yet, the great thing about Internet marketing is that it encourages you to dare to challenge the traditional concepts over and over again. So, what can we say about 2016? How is this year going to turn out from the Internet marketing perspective?

Here’s a half dozen of Internet marketing trends, we expect to shake the advertising ground:

1st Trend – Video Ads Will Maintain Their Dominance
Video advertising options won’t allow other forms to question their dominance. In addition, we can expect more video ad types to pop up in the places we expect them the least. This can be an either good or bad news depending if you’re an advertiser or a potential consumer.

2nd Trend – Apps Exploding With App Indexing
We can only imagine what a new app indexing option would do for the already immensely popular apps. We’re literally few steps away from the moment when apps will replace the “traditional” websites. Maybe we will also witness a complete transformation of Internet marketing into the App marketing.

3rd Trend – Mobilegeddon Will Become the “Mobilenocide”
In 2015, we witnessed a historic moment when the mobile traffic overtook the traditional desktop traffic in a dozen of countries. It seems that a mobile-only website is an unavoidable and imminent future. And yes, in 2016 Internet marketing will have to be predominantly the Mobile marketing.

4th Trend – New Digital Assistants = New Optimization Opportunities
Both PPC (pay-per-click) and SEO (search engine optimization) are still the most popular get-me-the-new-visitors strategies for any Internet marketing campaign. However, the introduction of digital assistants, such as Cortana and Siri, opens new optimization perspectives in 2016. This is going to be an exciting new world of opportunities every Internet marketing campaign will hardly wait to take an advantage of.

5th Trend – Virtual Reality, Our New Marketing Reality
We’re already extremely excited about the new revolutionary concept called the Virtual Reality. A few years back, we’ve seen its first steps. Now, it’s about time to witness its true power. A virtual-reality-ad, how does this one sound to you? These new VR ads will be hard to avoid, won’t they?

6th Trend – Welcome New Guests: Wearable Smart Technologies & Internet of Things (IoT)
Successful marketing is just like water. It will always find a way to reach us. Not so long ago, we welcomed the first generation of smartwatches. Now, we’re already talking about the next big thing – Internet of Things. In 2016, it would be even more difficult to say where the real marketing ends and Internet marketing begins.

7th Trend – 2016 isn’t going to get any cheaper!
New trends, technologies and opportunities for Internet marketing in 2016 are supposed to boost marketing profits and not to decrease the advertising prices. Therefore, it’s advisable to hold horses of your marketing optimism, at least for a while.