1. Identify their problem, irritate it a bit
2. Irritate further but touch on life without it
3. Complete life without problem story, and touch on the sales pitch (you have a solution to their problem)
4. All out sales pitch of product/service to deliver solution. Cancel email 5 if this works.
5. Let them know that when it's the right time for them to fix their problem you have the solution, soft sell one last time.
Copyrighting is a huge element of this working. So you need to know your audience inside and out.
Good Luck!
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