solo ads in a competitive niche

Is there a Secret Formula to Succeeding at Selling SOLO ads?

That was a question that I received from one of my listeners after the series that I did on SOLO ads sometime back. And I think, it was very normal for him to ask this question, at least after what he went through.

He had started his solo ads business in late October. He had a list of about 5700 subscribers. He had listened to the episodes on SOLO ads that I had done a little while back and also read a few of my blog posts.

For all of November he struggled posting ads on every Facebook group that he could. He had even joined about 8 or, 9 odd Skype groups and he was posting ads there as well. He could only get about 4 or, 5 odd orders of an average of about 100 clicks. That’s it. And finally by the beginning of December he had given up.

He spoke to a few folks on some of these Facebook groups who told him that the SOLO ads market was saturated and that he should get out of it. Which is what he finally did.

And then he wrote to me asking if there was a secret formula to selling solo ads.

The Formula to Succeeding at Selling SOLO ads

If you ask me, if there really is a formula to succeeding at selling solo ads, then there isn’t any. Just like in any other market, the competition in the SOLO ads industry have multiplied manifold. But if you do the right things and in the right way, you will be able to succeed in this industry as well, just as in any other industry.

Now, since the competition has multiplied manifold, you obviously cannot go the dis-organized way. Remember about 6-7 years back, how you could pick any keywords and get them ranked on Google. Or, for that matter Google Adwords. How easy it was to run an adwords campaign and you could get clicks for pennies.

All of that has changed over the last few years. You now need to be more organized, calculated and planned if you want to achieve even 10% of what you could do 5 years back, without any of these.

So in this episode I will be discussing all of those aspects which are the real problems in the SOLO ads industry. These are things that are ignored the most and it is hence that most people struggle.

And then I will be discussing how to go about addressing each of these problems, so that you stand out from the rest of the competition. Keep in mind that this is the only way to succeed.

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