With solo ads you need a hyper aggressive sales funnel setup to pull in sales from your leads immediately. This is needed because those leads are on a ton of different lists and won't likely last a 7+ day autoresponder sequence to buy much more from you.
This is why a lot of solo people have gargantuan lists which can only pull in a few hundred clicks per mailing. The aim is to pull in clicks with solo ads, rather than building a relationship or any of the other stuff most email traditionalists preach about (no judgement here, but that's literally how solo ads are).
Many times with those aggressive funnels buyers will pull in more money than they had paid for the solo ad = profit. Breaking even would entail that the buyer got back his investment, let's say $50 for the solo, and they made $50 in upfront sales from their funnel.
I don't want people to confuse email marketing with what solo ads have done to the email world. Largely because it's a different beast and so must be treated differently.
Regular email marketing focuses on profiting from subscribers long term whereas solo ads pull in as much $$$ immediately which often reduces the lifespan of a single customer/subscriber.
For me personally, I broke even with solo ads 100% of the time. Why? Because my squeeze page linked with the product I was selling.
I had a squeeze page about SEO advice and how I ranked for a competitive niche. Once they subscribed to the list, they were redirected to a offer showing how to do keyword research the right way and how to profit from them.
I managed to get a 600% ROI from that squeeze page and the solo ad I bought.
The reason why some people fail to make a ROI when buying solo ads is that the offer has nothing to do with what they are selling. I once subscribed to a list where a guy showed us how he made $60 an hour on Fiverr. I was redirected to an offer about how to use PPD and YouTube the right way. It had nothing to do with the initial offer so it was a turn off. I doubt he had a good conversion rate.
Hi,
Here's where SO MANY people go wrong with buying solo ads:
1. THEY EXPECT to make immediate SALES at the front end with their
immediate front end paid offer/service.
2. When they DON'T make any sales - they either give up or complain
about solo ads altogether.
3. They DON'T have an effective and compelling BACK END email
campaign.
4. They DON'T build highly targeted lists through a very specific FREE
offer that leads people through a process that delivers EXACTLY what
they are looking for.
5. They BUY any solo ads GOING under the sun WITHOUT doing any
proper research first into the QUALITY of those leads and how closely
related those leads/lists/subscribers are their offers/funnel etc.
These are only a few of the most common mistakes people make when
buying solo ads.
There are many more which is pretty SCARY considering that this issue
never seems to go away!
Of course the solo ad vendor should TELL YOU if they think that your
offer/set up etc isn't best suited to their lists.
But unfortunately there are SO MANY sellers out there who are only
happy to take your money and then leave you broke!!!
So it becomes a double edged sword in many ways.
I think the problem most people face when buying solo ad traffic is not their funnel.
It's not their followup either.
It's a lack of understanding of the audience that they'll receive!
You have to adjust your offer and approach to the solo ad crowd - which, generally speaking - is made up of people looking to 'get rich quick' and usually without large financial reserves.
There are of course exceptions, dont get me wrong!
But that's the majority.
What always worked for me and what I always tell people that have a session with me to do is send people directly to a powerful, trial bizopp CPA offer upon opting in.
I've generated profit from that (front-end!) many, many times.
Then, when you add in followup profits... it's fun times
All the best and keep pushing,
Jan Brzeski
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