solo ads challenges

Hi,

Here's where SO MANY people go wrong with buying solo ads:

1. THEY EXPECT to make immediate SALES at the front end with their
immediate front end paid offer/service.

2. When they DON'T make any sales - they either give up or complain
about solo ads altogether.

3. They DON'T have an effective and compelling BACK END email
campaign.

4. They DON'T build highly targeted lists through a very specific FREE
offer that leads people through a process that delivers EXACTLY what
they are looking for.

5. They BUY any solo ads GOING under the sun WITHOUT doing any
proper research first into the QUALITY of those leads and how closely
related those leads/lists/subscribers are their offers/funnel etc.

These are only a few of the most common mistakes people make when
buying solo ads.

There are many more which is pretty SCARY considering that this issue
never seems to go away!

Of course the solo ad vendor should TELL YOU if they think that your
offer/set up etc isn't best suited to their lists.

But unfortunately there are SO MANY sellers out there who are only
happy to take your money and then leave you broke!!!

So it becomes a double edged sword in many ways. 

I must say, the way in which solo ads are taught has to be completely differentiated from traditional email marketing and list building. 

With solo ads you need a hyper aggressive sales funnel setup to pull in sales from your leads immediately. This is needed because those leads are on a ton of different lists and won't likely last a 7+ day autoresponder sequence to buy much more from you. 

This is why a lot of solo people have gargantuan lists which can only pull in a few hundred clicks per mailing. The aim is to pull in clicks with solo ads, rather than building a relationship or any of the other stuff most email traditionalists preach about (no judgement here, but that's literally how solo ads are). 

Many times with those aggressive funnels buyers will pull in more money than they had paid for the solo ad = profit. Breaking even would entail that the buyer got back his investment, let's say $50 for the solo, and they made $50 in upfront sales from their funnel. 

I don't want people to confuse email marketing with what solo ads have done to the email world. Largely because it's a different beast and so must be treated differently. 

Regular email marketing focuses on profiting from subscribers long term whereas solo ads pull in as much $$$ immediately which often reduces the lifespan of a single customer/subscriber